<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1">
  <url>
    <loc>https://theheron.com.au/blogs/news/the-garment-that-shaped-a-century</loc>
    <lastmod>2025-09-11T22:15:32+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0746/7083/3886/articles/IMG_4450_f7898f87-4fe8-4391-84dc-245029b19bdc.jpg?v=1757592932</image:loc>
      <image:title>The Garment That Shaped a Century</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://theheron.com.au/blogs/news/sashiko-a-history-told-in-small-steps</loc>
    <lastmod>2025-10-02T17:33:37+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0746/7083/3886/articles/IMG_5286_b1a76c8d-f556-4ebf-9305-ba62764e89c7.jpg?v=1759390417</image:loc>
      <image:title>Sashiko: A History Told in Small Steps</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://theheron.com.au/blogs/news/the-weight-of-softness</loc>
    <lastmod>2025-11-13T08:08:11+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0746/7083/3886/articles/ph_main_2x_e12b0776-ea05-417b-b637-a65961eb4dfc.jpg?v=1762981691</image:loc>
      <image:title>The Weight of Softness</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://theheron.com.au/blogs/news/how-does-time-become-a-material-in-its-own-right</loc>
    <lastmod>2025-12-01T21:27:00+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0746/7083/3886/articles/Screenshot_2025-11-26_at_10.10.11_pm.png?v=1764584820</image:loc>
      <image:title>How does time become a material in its own right?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://theheron.com.au/blogs/news/the-joy-of-ownership</loc>
    <lastmod>2025-12-26T10:46:29+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0746/7083/3886/articles/il_680x540_5412982910_rbk8_jpg.jpg?v=1766706389</image:loc>
      <image:title>The Joy of Ownership</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://theheron.com.au/blogs/news/why-vintage-feels-different</loc>
    <lastmod>2026-01-09T21:28:32+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0746/7083/3886/articles/ovnd2_1.jpg?v=1767954512</image:loc>
      <image:title>Why Vintage Feels Different</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://theheron.com.au/blogs/news/eighteen-minutes-later-how-boredom-and-scrolling-shape-creativity</loc>
    <lastmod>2026-02-08T14:45:22+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0746/7083/3886/articles/IMG_4910_2.jpg?v=1770522322</image:loc>
      <image:title>18 Minutes Later: How Boredom and Scrolling Shape Creativity</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://theheron.com.au/blogs/news/made-in-japan-a-standard-not-a-destination</loc>
    <lastmod>2026-03-20T21:45:04+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0746/7083/3886/articles/ph_works_9e6b23b5-4774-438a-b9ce-d5026604cfbf.jpg?v=1774003504</image:loc>
      <image:title>Made in Japan: A standard, not a destination</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://theheron.com.au/blogs/news/how-do-we-learn-to-recognise-quality</loc>
    <lastmod>2026-07-14T00:00:10+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0746/7083/3886/articles/0629-copy_8.jpg?v=1783943097</image:loc>
      <image:title>How do we learn to recognise quality?</image:title>
    </image:image>
  </url>
</urlset>
